CUSTOM RESEARCH

TRC provides full in-house Qualitative research methodologies (Focus Groups,  In-depth interview, In-Home Visits, Ethnography), and Quantitative  research methodologies (Face to face, PAPI, CAPI, CATI, CAWI, CLT and Diaries’ management).

Our in-house “Capabilities”  give us an edge as we are equipped with a high-end international call center and qualitative facilities where both are remotely accessible for clients via audio / video online -active- streaming.

TRC has extensive expertise in the following studies:

1. Market Segmentation
2. Usage & Attitudes – Market Understanding
3. Brand Health Tracking
4. Brand Positioning
5. Marketing mix Optimization
6. Customer Satisfaction and NPS
7. Advertising Research (Testing/Effectiveness/ Tracking)
8. Media Habits & Research
9. Performance Measurement
10. Pricing & Elasticity
11. Testing & Screening (concepts, products, packaging, taste, etc..)
12. Mystery Shopping

RETAIL RESEARCH

Costly distribution efforts done by brand owners, producers, and distributor are considered the only profit center in their marketing mix.

Hence, retailers ‘Modern and Traditional’ and wholesalers are increasing in importance.

Fighting for shelf share, building up stock volumes, maintaining proper planograms with full range of flavors, pack sizes and pack types, tracking the assets usage, all have become daily battles that take place where the supply meets the demand -at Retailers. Measuring the distribution efforts, optimizing the costs of distribution and increasing the revenues are all key factors to track.

For sectors such as: FMCGs, Durables, Consumer, Electronics, Painting, Cosmetics

We provide a full range of retail trade research:-

1. Retail Research
2. MICRA “Micro Custom Retail Audits”
3. RETRAC “Retail Trade Census”